Category First Services
Rob Mullen is the Founder and Managing Director of Category First Services. Category First specialise in category management services and work with clients on their digital marketing and social media strategies.
Rob set up the company based on these three believes:
- Having a Category First mindset will unlock numerous opportunities for your customers, categories, brands, and products.
- The digital age has brought an abundance of data, but data without insight is useless. Insight has never been as important.
- A little help can go a long way. Category management and category marketing resource can be hard to come by. A little help on a project, interim or short-term basis will get things moving and can save a business valuable time and money.
Rob has over twenty years’ experience working in category management, commercial and marketing roles. He has worked on projects across a multitude of food categories, including fresh meats, dairy, bakery, and snacks.
A great believer in the value of continuous learning, Rob is a fully accredited marketer. He holds a First-Class Honours Masters in Digital Marketing and Analytics and a Degree in Marketing Techniques.
Rob is passionate about the core values of Trust, Honesty and Courage and places these at the centre of all partnerships with Category First Services.
Contact Rob to learn more or to set up a free consultation.
To learn more about what Category First Service do, click here…
Olga Mulvey, Category Lead, Kerry Foods.
EXPERTISE, CLARITY AND THOUGHT LEADERSHIP
“Category First Services provided us with ongoing support for our Category Visions and Strategy projects and the development of consumer and shopper insights for our innovation pipeline and business planning processes. Rob brings exceptional expertise, clarity and thought leadership to every project and his flexible approach compliments our way of working perfectly”.