Category First Services

Need extra resources to grow your Categories, Brands or Product Ranges? We’re here to help.

Contact us today

Here to Help

With over 20 years of category and marketing experience Category First Services are experts in all aspects of category management.

We know that time is precious and category time and resources are sometimes hard to come by. If you are under pressure to meet category deadlines or find yourself deferring category projects, then we’re here to help. We can help with projects to develop your long-term category vision and strategy or with short term projects such as market performance and data analysis. We have worked with companies at various stages of their category management journey. From start-ups with no category vision or strategy to companies whose time and resources are stretched to developing categories and strategies for large retailers.

Our advantage is our flexibility. No job is too large or small. We’re here to help you with whatever you may need

Our Approach:

  • Bespoke Service tailored to your needs

  • Insight Led

  • Consumer and Shopper Focussed

  • Solutions Driven

  • Results Orientated

Our Services

Category First Services provides our clients with professional and expert category management solutions, support and advice.

Category Vision and Strategy

Category Vision and Strategy

We work with our clients to create an inspirational and actionable category vision and strategy aimed at driving future growth.Using our well-defined process, we take an insight led approach to create compelling category strategies and aligned tactics that will help to unearth strategic advantage with your customer set.

Range Review Support

Range Review Support

We can provide ad-hoc or continuous range review support at Category First Services. We examine category dynamics, shopper behaviour and product performance to produce the optimum range, brand and product mix to meet your category needs. We also keep a keen eye on your customers' category needs so that any recommendations are compelling and growth focused.

Data Analysis


Data Analysis examines what is happening in a category. Category First Services can take raw data from clients and turn it into readable and understandable information. Data analysis is used to determine total market performance, product performance, consumer trends and habits, and how a category has changed or evolved. Clients can then use this information to create new opportunities for growth and increase performance. 

Insight Development


Insight development looks at why changes are occurring within a category and in turn looks at developing further insights to help propel the category forward. We provide deep dive insight solutions to suit your needs. Our focus is on separating the facts from the true insights to produce a bank of unique and actionable insights that will fit with your company objectives, category and brand strategies.

Other Services

Space Planning and Analysis

We can help with your planogram or blockogram space planning needs. Apart from plan builds, we can conduct an analysis of your space plans, make segmentation and point of purchase recommendations and analyse performance once the plan has been implemented.

Training and Mentoring

If you are looking for help to support your staff on category management knowledge or skills development then we can help. We can provide an assessment and plan on what to do in the category area so that your team are driving and delivering real value for the rest of your business and your customers.

Marketing Mix Consultancy

We provide consultancy, advice and training in marketing fundamentals and can help with compiling your marketing strategy and plan.

Contact Us

Our mission here at Category First Services is to provide support when you need it. Please don’t hesitate to get in touch if you would like more information on our work and services. We are more than happy to answer any questions you may have.

Call us on 353 87 2271017
Send an email to
Or fill out our contact form.

Category First Services Limited
22 Shantalla Road, Beaumont
Dublin 9, Ireland