Here to Help
Category First Services is a category management and marketing consultancy service provider run by Rob Mullen. Rob has over 20 years’ experience working within marketing. He specialises in category management and works on all aspects of category development on a project, outsourcing and longer-term advisory capacity.
We appreciate that time is precious, and that category management time and resource can be hard to come by. If you need to meet category deadlines, find yourself deferring category projects or just need to know where to start with category management, then we are here to help.
We can help with projects to develop your long-term category vision and strategy or with shorter term tasks such as market performance or data analytics.
Category First Services work with companies at various stages of their category management journey. Clients include start-ups with limited category management or marketing knowledge, companies with restricted time and resource to develop their strategies and retail providers.
WHY CHOOSE US?
Our advantage is our flexibility. No job is too large or too small. We are agile enough to adopt our services to your exact requirement and we will work within your timelines. We are here to help you with whatever you need.
Our Support Guarantees:
Dedicated, one point of contact attention.
Access to over 20 years category management and marketing experience.
A bespoke service tailored to your needs.
An insight led approach.
Focus on the consumer and shopper.
A results and solutions focus.
Resolve to solve your category management or marketing need.
Learn more about us here:
What we do
Category First Services provides our clients with professional and expert category management solutions, support and advice.
We work with our clients to create an inspirational and actionable category vision and strategy aimed at driving future growth. we take an insight led approach to create compelling category strategies.
Insight development looks at why changes are occurring within a category and in turn looks at developing further insights to help propel the category forward.
Data Analysis examines what is happening in a category. Category First Services can take raw data from clients and turn it into readable and understandable information.
Olga Mulvey, Category Lead, Kerry Foods.
EXPERTISE, CLARITY AND THOUGHT LEADERSHIP
“Category First Services provided us with ongoing support for our Category Visions and Strategy projects and the development of consumer and shopper insights for our innovation pipeline and business planning processes. Rob brings exceptional expertise, clarity and thought leadership to every project and his flexible approach compliments our way of working perfectly”.
Our mission here at Category First Services is to provide support when you need it. Please don’t hesitate to get in touch if you would like more information on our work and services. We are more than happy to answer any questions you may have.
Category First Services Limited
22 Shantalla Road, Beaumont
Dublin 9, Ireland